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Letter of Support
Example #1Donor wants to gift a lump sum to the school
with no preference as to allocation.
Mr. and Mrs. John Q. Donor have gifted $2,500 a year
for the past three years to the Annual Fund. In response
to being solicited, they pledge a total of $50,000 to
Highland, to be paid in annual installments of $10,000
each, over a five-year period. Mr. and Mrs. Donor state
that it doesn't matter how their pledge is allocated.
With Mr. and Mrs. Donor's blessing, the school makes
the decision to disburse the pledge accordingly: $25,000
for the Annual Fund; $25,000 to Campaign for Highland
School. This plan effectively allows Mr. and Mrs. Donor
to continue and even increase their annual support while
at the same time making a gift to the Campaign for Highland.
Example #2Donor pledges to both the Annual Fund and the
Campaign for Highland School
Mr. and Mrs. John Q. Donor have been making a $5,000
contribution to the Highland Annual Fund for the past
three years. They are asked to continue their current
level of support, and, in addition, make a pledge of
$100,000 to the Campaign for Highland payable over the
next three to five years. They agree to this proposal.
Their total commitment to Highland is $125,000 with
installments of $25,000 payable over a five year period,
of which $5,000 is credited to the Annual Fund and $20,000
to the Campaign.
Example #3Donor has supported special capital fund-raising
projects but has never supported Highland's Annual Fund
Mr. and Mrs. John Q. Donor have a history of supporting
special projects at Highland but have never considered
the Annual Fund to be a priority. They have gifted $250,000
for the Performing Arts Center and made another gift
of $100,000 to the school's endowment. After hearing
a presentation, they agree to make a pledge of $500,000
to the Campaign for Highland and pledge an additional
$50,000 to the Annual Fund payable over a five year
period with annual installments of $110,000 of which
$100,000 is allocated for the campaign and $10,000 for
the Annual Fund.
Example #4Donor proposes a switch from the Annual Fund
to the Campaign for Highland School
Mr. and Mrs. John Q. Donor have been consistently contributing
$1,000 to the Highland Annual Fund. They have been steady
donors to Highland's Annual Fund. During discussions
regarding their support, Mr. and Mrs. Donor state that
they are willing to pledge $5,000 over the next five
years to the Campaign for Highland but will not support
the Annual Fund during this time. In this case, it would
be more beneficial to the school that they continue
and even increase their support to the Annual Fund rather
than switch it. |
